Le Riche Naturals Branding, Design & Art Direction
This project formed part of a larger brand development exercise for the Le Riche Naturals Brand.
The original aim of the project was to transport the brand from the UK to South Africa and update
all relevant channels to reflect a new and vibrant indigenous image. Later we added
community building and product differentiation / individual product branding to the strategy.
My involvement in the branding, marketing strategy, art direction, and implementation was pervasive.
I worked in close collaboration with the owner / CEO and the product development team.
